KW MILWAUKEE · FALL 2026

Business Objective:
A Life by Design.

Onward BOLD returns this fall. Six Wednesdays that rebuild how you run your business, and how you run your life. Top 5 BOLD launch in the country, five years running, and this year the room is open wider than it's ever been.

Register for BOLD Cost is the only thing stopping you? Start here
Top 5
National BOLD launch,
5 years running
$10–15K
Given in scholarships
every year
28
Scholarships awarded
last season
8–10x
Average ROI on
the investment
The Program

Six Wednesdays.
One completely different business.

Onward BOLD launched in 2009 and got a full rebuild in 2025, rewritten with Gary Keller's own material for the market agents are actually working in today. It isn't a lecture series. It's six one-day sessions, one Wednesday at a time, taught in person by an expert KW MAPS coach, built on the systems behind The Millionaire Real Estate Agent, Shift, and The ONE Thing. Agents in the room average eleven pieces of business before the course even ends.

Nationally, the investment runs $799. In Milwaukee, that's rarely what anyone actually pays. More on that a little further down.
  1. 01
    Happiness Is a Choice
    The free intro, and the mindset reset before anything else.
  2. 02
    Life Is an Inside Job
    Personal brand, keystone habits, re-engaging your database.
  3. 03
    The Path Is in the Math
    Content calendar, your network, your money.
  4. 04
    Life Is Not Fair
    Open houses, events, and a listing presentation that actually wins.
  5. 05
    Where Belief Lives, Fear Can't
    Following up on every lead, vendor partnerships, reviews.
  6. 06
    Love Is the Answer
    Buyer presentation, gratitude calls, graduation.
Why BOLD

Hear it straight.

A few minutes on what BOLD actually does, and why agents who keep coming back keep pulling ahead.

Video not loading? Open it directly.

Bold Coach, 2026
Hudson Warren, 2026 BOLD coach

Hudson Warren

Selected personally by Amber Rutherford, who ran our last two classes

Hudson is an active agent and team leader in the Tampa and Clearwater market, twenty years into a career spent entirely with Keller Williams. He's been a MAPS coach since 2019, and a top performing BOLD coach three years running. Before BOLD, his best year was 20 homes sold. Then he moved across the country and went nine months without a single sale. He committed to taking BOLD roughly three times a year, every year, for five years straight. In year five, he closed 219 transactions. He's now a seven figure earner, married with six kids under sixteen, and he hasn't worked a night or a weekend in eight years.

20 yrs in the business 219 closings, year 5 6 kids, 0 weekends worked in 8 yrs MAPS coach since 2019
“Can” versus “can't.” “How” versus “how not.”Hudson Warren, on the mindset shift BOLD gave him — via KW Outfront
The Receipts

Charlie pulled the numbers,
so you don't have to take our word for it.

Last fall's class, tracked straight through Q1 2026.

KW MILWAUKEE
BOLD PERFORMANCE LEDGER · FALL '25 → Q1 '26
IN THE ROOM
North Shore agent6x units / 8x vol
SW team, full attendance2.5x / 2x
Lake Country agent3x / 10x
New SW agent, full attendance10x / 10x
$46M Innovation team2.5x / 2x
$200M team, consistent+15% / +27%
SAT IT OUT
Lake Country team−50% / −55%
Innovation agent, $15.3M−20% / −33%
AVG ROI8x–10x, holding since '22
The average KW Milwaukee agent closes 12.6 units for $5.1M — 112% more volume and 80% more units than the Metro MLS average. Q1 2026: Metro MLS closed units fell 2.1%. Ours rose 32%.
Why the Room Matters

More than a skills class.

01

Personal Brand & Content

Build the social presence that brings business to you, instead of the other way around.

02

Wealth & Money Management

Learn to manage what you make, not just how to make more of it.

03

Accountability That Sticks

Gamified weekly tracking, real assignments, real consequences for skipping them.

04

Database Mastery

Re-engage the people who already know you before you chase strangers.

05

Listing & Buyer Presentations

Walk in ready to win the room, not wing it in front of the client.

06

Resiliency & Mindset

The internal work that makes the external numbers actually possible.

“BOLD has exponentially increased my business every time I've taken it.”Brette Campbell — via KW MAPS Coaching
New for 2026 · Community BOLD

Six sessions.
One community.

For the first time, the BOLD room opens to great agents outside Keller Williams. Compass, Coldwell Banker, Real, Remax, independents, all of them. Better agents make a better industry, and a better industry is better for everyone working in it.

Think about your last 10 co-brokes
Who's really good?
You already know them.
Better Agents = Better Industry

Regardless of firm. Different companies, different ideas, one stronger Milwaukee real estate community.

One agent
Outside KW

Not someone to sell. Someone who genuinely adds something to the room.

One invitation
Because they're good

You've seen how they work a deal. That's the whole qualification.

One better room
Because they're in it

Every person in that room gets sharper when the talent level goes up.

Bring great people. Get rewarded.

Leadership covers your guest's seat. Here's what comes back to you.

Under $4M
1 month of fees waived
$4M – $7.99M
25% BOLD back
$8M – $11.99M
50% BOLD back
$12M and up
100% BOLD back

Reward earned when your guest completes 5 of the 6 BOLD sessions. Final program terms subject to approval.

Don't recruit them.Invite them.

This isn't a pitch and it isn't a poach. It's a genuine invitation, built on the belief that what happens in that room is worth handing to someone whose work you respect. Say it plainly and it lands.

“We're opening BOLD to great agents outside KW, and you're someone I immediately thought of. I've always respected the way you do business, and I think you'd make the room better.” That's the whole script

Who's your +1?

Send Mandy Katte the name of a great Milwaukee REALTOR®. The button opens an email with the fields already laid out, so it takes about thirty seconds. Leadership handles everything from there.

Name Brokerage Approx. Production
Email your nomination
Let's build the best BOLD room Milwaukee has ever had.
Cost Should Never Decide This

The room is open. So is the door.

We give away $10,000 to $15,000 in scholarships every year, and 28 agents used one last season. If the price tag is the only thing standing between you and that room, use the links below, or just come talk to us. We'll figure it out together.

Step 1
Register for BOLD
Spread It Out
3-Month Payment Plan
Confidential
Request a Scholarship
Pay It Forward
Fund a Scholarship

Or just talk to one of us.

No form, no explanation needed. Reach out to any of the four of us directly and we'll work it out together, privately.

Amanda Polewczynski
Team Leader
amanda.p@kw.com (262) 224-1996
Nikki Kunick
Team Leader
nkunick@kw.com (262) 388-1072
Dana Metcalf
Team Leader
danametcalf@kw.com (346) 333-9459
Mandy Katte
VP of Growth & Strategy
mandykatte@kw.com (414) 793-8400